Find which Meta campaigns are burning your budget — and fix them in minutes.
A campaign with 'good CTR' can still produce zero conversions. Meta highlights the wrong numbers.
A bad audience burns $200/day. By the time you notice at month-end, you've lost $6,000.
Meta over-reports purchases by 20–40%. Your real ROAS is lower than what you're shown.
Pinpoint exact campaigns burning budget with zero return — down to the dollar, daily.
Find audience overlap, frequency burn, and creative fatigue Meta won't flag for you.
See which campaigns are quietly outperforming and ready to scale before they peak.
One click, read-only access. We never touch your campaigns or budget.
OptiLens runs 12 waste-detection rules across every ad in your account.
See exactly which campaigns to pause, scale, or refresh — with the dollar impact.
Other tools tell you ROAS dropped. OptiLens tells you what to do about it — with the dollar impact attached.
Other tools say "ROAS is low." OptiLens will soon tell you why — and where to spend instead.
Your $29 t-shirts target downtown Manhattan — median income $250K. Wrong demographic for price point.
Shift to Queens or Brooklyn — match income tier to product price.
Audience is ad-fatigued (frequency 5.2, CTR down 41%). They've seen it 5+ times.
Build new lookalike from last 30 days of purchasers — fresh audience, same intent.
Campaigns burning $100+/day with no purchases over 7 days.
Spending $1 to make 80¢. Quietly losing money on every dollar.
Frequency above 4.0 with declining CTR — your audience is tuning out.
CTR dropped 40%+ over last 14 days — time to refresh the ad.
ROAS dropping week over week — campaign is dying, intervene now.
Same user seeing your ad 8+ times. You're paying to annoy them.
Paying premium prices for impressions nobody clicks. Bad audience match.
Spending too fast or too slow vs. monthly target.
Clicks happening but purchases stopped — landing page or offer issue.
Best campaigns throttled by low daily caps. Leaving revenue on the table.
Heavy weekend spend with poor weekend ROAS — adjust day-parting.
Cost per result rising 30%+ vs your historical average.
OptiLens reads your data. It never modifies, pauses, or deletes campaigns.
OAuth tokens stored encrypted. Industry-standard security throughout.
Uses Meta's official Graph API. No scraping, no workarounds, no risk.
60 seconds to connect. The truth about your ROAS in 5 minutes.